"It is tragic that across Europe 40,000 people are waiting for transplant operations and an estimated 10 people die each day because the necessary organ is not available."
"The launch of this scheme makes perfect sense for the people of the West Midlands and the rest of the EU, in that greater resources will be open to all citizens, giving doctors a better chance of finding the right donor at the right time."
While 56% of people polled across Europe would willingly donate an organ after dying, just 12% carry a donor card.
